Beauty through the Ages: The 1970s to the 2000s

Recently I decided to research into different beauty trends throughout the years. I decided to break it up into decades and write a short summary of each, this post is part III. See part II here. I thought it would be fun to share. I owe a lot of the information I uncovered from various Youtube tutorials, Wikipedia, Glamourdaze and The Vintage Makeup Guide. I'm hoping to put together a series soon- but until then, here's all the great information I discovered!

The 1970s: The 70s were a "back to the basics" time period compared to the 60s. Foundation was applied lightly and matched the skin as closely as possibly. Tanning and bronzer starts to become popular as woman desire a sun-kissed look. Woman also begin using gel based blushes for a rosy yet dewy natural cheek. Neutral pinks and browns or pearlescent shades of blue and green were popular eye shadow choices (shown left). Mascara wasn't always worn (only for lengthening not volumizing.) Upper liner was still worn, but it was toned down compared to the 60s. Eyes were still a focal point, so lips continued to stay nude or a frosted peach/pink color. Brows were kept cleaned yet natural and were shaded in lighter.  

The 1980s: Since the 70s were so toned down, the 1980s were wild! Makeup went from "less is more" to "more is more." Hair was as big as it could be, and colors were bold and bright. Two well known beauty and fashion icons of this decade were Madonna (left) and Cindy Lauper. Woman loved Madonna's mole so much- they began to draw fake ones onto themselves. Bright blue, purple, pink, orange and yellow shadows were the style- and if you had multiple shadows on at once it was even trendier!  Eyebrows and eyeliner were thicker. Eyeliner was also darker than ever, worn all around the eye. Heavy pink blush was worn, more so on the cheek bones then apples (to emphasis them). Lastly, bright red, pink, purple and orange lips were worn to complete the look too. 

The 1990s & 2000s: The 1990s was toned down compared to the 80s. Woman began wearing light smokey eyes in browns, blacks and grays. Sometimes glittery shadows were worn too. Brows were styled a little thinner and filled in darker. Lip liner was also back in, and so were darker lips. Woman began wearing matte dark brown nudes, some even wore darker liner than their lipstick. (Rachel Aniston, top left) Cheeks were warm and bronzed and foundation matched skin tone. As the 90s transitioned to the early 00s, grunge makeup styles became popular, like singer Avril Lavigne (bottom left). Girls wore extreme black and gray smokey eyes, with dark and thick smudged liner. Blush/bronzer were worn lightly and lighter shades of nude lipsticks were worn, along with clear lip gloss. Another nickname for this trend is the "Heroine Chic".  

Thanks for viewing, have an awesome day. xoxo -Reg