Beauty through the Ages: Present Day Trends

Recently I decided to research into different beauty trends throughout the years. I decided to break it up into decades and write a short summary of each, this post is part IV. See part III here. I thought it would be fun to share. I owe a lot of the information I uncovered from various Youtube tutorials, Wikipedia, Glamourdaze and The Vintage Makeup Guide. I'm hoping to put together a series soon- but until then, here's all the great information I discovered!

Present Day: There have been so many trends in the past 5 years that it's hard to say what our decade/generation will be known for. Some very popular looks I saw emerge in 2013 and 2014 include extremely heavy contour and highlighting with both foundations and powders. This is a look highly influenced by Kim Kardashian West (top left). Other looks highly influenced by the Kardashian family include pairing bold smokey eyes, liner and lashes with bold lips (such as dark purples and reds) and over drawn lips via Kylie Jenner. Other popular looks these past few years include fuller, thicker and geometric shaped eye brows (like Kim K's or model Cara Delevingne's) purple/blue hair, as well as purple, blue and black lips (Kelly Osbourne, bottom left) Woman also were fans of vintage style makeup- the classic winged liner and red lipstick look too. The expected trends for 2015 that I've seen on runways thus far include lighter and natural fresh faces (like Miley Cyrus, top right) and fresh dewy skin like JLO's (bottom right). Experts are predicting brighter pink lips over darker reds/purples, and more focus on graphic eyeliners then crazy eye shadows. Most people are expecting 2015 to be about enhancing natural beauty, which makes a lot of sense, considering the last few years were all about lots of heavy makeup. It's similar to a "60s to 70s" or "80s to 90s" transition. It will be very interesting to look back ten years from now and see what this decade becomes most known for...I guess we will have to wait and see. Thanks for the read, and have a great day :) xoxo -Reg